Customers who leave items in their shopping cart are automatically reminded that they will be invited to complete their purchase the following day. This automation aims to motivate customers to buy. The product(s) information is included in the email.
To ensure consistent updating, data is synchronized twice daily. Forgotten shopping carts are identified by cross-referencing product data with the items in the basket. Individuals who have an account on the trading platform are targeted by this process.
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Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.
Centralizing marketing activities enables teams to easily share information (data, content, etc.) in order to manage local and national activities efficiently while enhancing overall organizational performance.
The competition offered the chance to win a fantasy weekend in Chaudière-Appalaches. The synchronization of website data and an automated registration process have been implemented. By sharing the form, participants could also increase their chances.
A satisfaction survey tracks the evolution of the customer experience in real time. Automated communication, delivered at the right time, detects the necessary improvements to its sales process.
